Dominic in the early days, spent 45 minutes to a hour in grocery stores comparing wine bottles and the reasoning behind average wine drinkers choosing certain bottles. He noticed that a bunch of the wines were in standard bottles, with regular corks, and plain labels. The question was asked, “If I didn’t know anything about these wines, what would make me purchase this wine over the others?” Unique labels, names, and closures stood out to him the most. Lamont Avenue’s original bottles feature metal labels that were custom made from Japan, custom crystal closures from the Czech Republic, and a name with an elegant ring, stemming from the street he was raised on. Every bottle from 2018-2021 was handcrafted personally from the founder, Dominic Lewis.